fundamentals
- 5d2cef9adc88690063809e07
- Book
- Book
- Douglas Cameron,Douglas Holt
- account planning,brand building,category: book,conventions,cultural strategy,culture,for: senior strategist level,fundamentals,guide,ideology,innovation,tension,theory
- 167025719740
- 2
- 5cd9bc10e0a3bc00518ef710
- Single
- Article
- Samuel Scott
- buzzwords,category: article,digital,fundamentals,industry,tech
- 172478402198
- 2
- 5d325c696f6b69003bd387f7
- Book
- Book
- Richard Rumelt
- business,business strategy,category: book,definitions,fundamentals,process,theory
- 166670185135
- 3
- 5ca24fb39f5dbe00171d5fac
- Book
- Book
- Byron Sharp
- brands,category: book,effectiveness,evidence,for: junior strategist level,fundamentals,growth,marketing science,roi
- 176110623177
- 2
- 5cdc720d8b46c4003b408548
- Book
- Book
- APG,Les Binet,Sarah Carter
- account planning,category: book,comms planning,creative briefs,effectiveness,for: junior strategist level,fundamentals,guide,howto,media planning,objectives
- 172300741351
- 2
- 5c8ee770f07495001787e3bd
- Single
- Article
- Mark Pollard
- account planning,category: article,fundamentals,howto
- 177382497785
- 4
- 5c8ee036f07495001787e3a6
- Resource
- Reference
- J. Walter Thompson,Stephen King
- account planning,category: reference,for: junior strategist level,fundamentals,guide
- 177384348283
- 5
- 5c8ee282f07495001787e3ab
- Single
- Report
- Les Binet,Peter Field
- activation,brand building,category: report,channel strategy,effectiveness,evidence,fame,for: strategist level,fundamentals,roi
- 177383760081
- 1
- 5cd9c646e0a3bc00518ef714
- Book
- Book
- Judie Lannon,Merry Baskin,Stephen King
- account planning,brand planning,category: book,for: junior strategist level,fundamentals
- 172475787864
- 2
- 5cd4b52883cbf3006766f285
- Single
- Presentation
- BBH Labs,Tom Roach
- category: presentation,charts,creativity,data,effectiveness,emotion,evidence,fame,fundamentals,investment
- 172807850107
- 1
- 5d27cbab2d4cd4003beec563
- Book
- Book
- William Zinsser
- category: book,craft,for: junior strategist level,fundamentals,guide,writing
- 167362598669
- 1
- 5ca27e889f5dbe00171d5fb8
- Book
- Book
- Jon Steel
- account planning,category: book,for: junior strategist level,fundamentals,memoir
- 176098634291
- 3
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