Les Binet
- 5d2667d1ba86d500297468be
- Resource
- Reference
- Les Binet,Louise Cook,Mike Holmes
- category: reference,econometrics,effectiveness,guide,marketing analytics,marketing mix modeling,measurement,roi
- 167453696771
- 1
- 5cdc720d8b46c4003b408548
- Book
- Book
- APG,Les Binet,Sarah Carter
- account planning,category: book,comms planning,creative briefs,effectiveness,for: junior strategist level,fundamentals,guide,howto,media planning,objectives
- 172300740523
- 2
- 5c8ee282f07495001787e3ab
- Single
- Report
- Les Binet,Peter Field
- activation,brand building,category: report,channel strategy,effectiveness,evidence,fame,for: strategist level,fundamentals,roi
- 177383759253
- 1
- 5cda0ab978885f0067fa43ff
- Single
- Report
- Les Binet,Peter Field
- activation,brand building,category: report,channel strategy,digital,effectiveness,evidence,measurement,media planning,roi
- 172458264202
- 1