Where Did It All Go Wrong?: Adventures At The Dunning-Kruger Peak of Advertising

Where Did It All Go Wrong?: Adventures At The Dunning-Kruger Peak of Advertising

Eaon Pritchard
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2017
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Book
“Every planner (aka strategist) should read it” – Dave Trott Pritchard pulls apart what’s gone wrong with the industry today.
Tags
account planning buzzwords category: book digital for: senior strategist level industry tech
Sources
Books for Sharpening Your Strategic Mind
Resources
Strategy: The Essential Reading Guide 2019
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Get it on Amazon
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