Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Douglas Van Praet
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2012
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Book
Another entry in the cottage industry that is neuroscience-applied-to-marketing. We haven’t read this one, so let us know if you have and what you thought of it.
Tags
behavior change category: book consumer behavior for: strategist level neuroscience
Sources
Strategy: The Essential Reading Guide 2019
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Get it on Amazon
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