The Three-Hour Brand Sprint
“The point of these exercises, it turns out, is to make the abstract idea of ‘our brand’ into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.”
Designed to help startups define their brand faster, but there’s value in here for other kinds of decision oriented workshops too.
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