The Art of Looking Sideways
“The design book of the century may have already been written.” – Design Week
“Alan Fletcher’s book challenges both dogma and habit by questioning how we see things, how we read things and how we understand things.” – Royal College of Art, London
“This book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes.” – Library Journal