“This was an exercise in identifying the many ways a company might try to win in a market. We at NOBL are sharing these in good faith, so please cite us if you reference or use them. Be a good web-citizen like it’s still 2005 and our hopes for the internet haven’t been shattered... If you’re curious, we use these to compare to your culture (which is a different set of cards). Our belief is that culture and strategy have to be in alignment to truly dominate a market. If we can help you do that for your company, we are at heart@nobl.io.” 21 cards in a Google Slides deck to print and cut out, potentially useful for workshopping, competitive analysis, or finding a new way in.