A Technique for Producing Ideas

A Technique for Producing Ideas

James Webb Young
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1940
•
Book
The classic text on how to produce ideas: creating new combinations of existing elements. Simple, useful, and as powerful as ever.
Tags
brainstorming category: book creativity for: senior strategist level guide ideas process remix
Sources
A Planner’s Guide to Reading
Books for Sharpening Your Strategic Mind
Strategy: The Essential Reading Guide 2019
The World Cup of Advertising Books
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